PYTHONIC.AI LOGO REFRESH
A tech company in Silicon Valley is taking the repetitive task out of filling out complex paperwork by allowing artificial intelligence to autofill the necessary information - thus saving humans much needed time. The company needed a new logo so I jumped to the occasion. I drew inspiration from glassmorphism, geometric shapes, and isometric grids to create the logo and homepage layout.
New Logo Concept:
Pythonic works by gathering all the pieces together and creating ease of use for the user while being invisible. I wanted to represent and focus on the key words presented by the company: trust, precision, and invisibility.
Trust: is shown by the connection of each of the pieces - working seamlessly together to form the whole, from the inside out and the inside in. Displaying trust.
Precision: is demonstrated by the exactness of each piece coming together, working like a system to create the shape or the product. (Like how Pythonic works by gathering all the pieces and making it into one form.)
Invisibility: Inspired by glass, and how it works invisibly to protect us yet still show us the world. The hexagonal shape shows transparency illustrating invisibility by reviling what’s within, (smaller shape) as it’s surrounded by smoothness representing ease of use of the product.
NEW LOGO DESIGN OPTIONS:
Shown below are the 8 different logo options I created for Pythonic.ai. The client wanted to see a version that said "Pythonic.ai" as well as one with just "Pythonic." Upon final revision, the client went with the version shown above.
Swipe left or right to view the designs.
ORIGINAL LOGO:
Shown below is the created logo refresh progression for one of the new logo designs. I played with the scale, line weight variation, and chose a lighter blue to create a more modern look.
Homepage Design
The client also requested a homepage layout design to update their current website. I took my concept further by expanding it to represent their product more fully. I wanted the website to feel inviting, open, and of course, easy to read.
The Pitch Deck
In addition to creating a new logo, Pythonic needed a new presentation template to show off their new product. I designed the below pitch deck for the company.
Click on the presentation to see it full screen or use the left and right arrows to navigate each slide
CREATING THE DESIGN
I knew that I wanted my design to contain some sort of hexagonal shape, so I began exploring the geometry of a hexagon through the use of isometric grids. I also spent a lot of time breaking up the shape as well as putting it back together.
